Your Website’s Not Broken, But Is It Working for You?

You've got a website. It loads. It looks decent. There are no error messages. So everything's fine… right?

Not necessarily.

At SLK Websites, we often work with businesses who think their website is "good enough" — but wonder why it's not bringing in leads, calls, or conversions. The truth is, a website doesn't have to be broken to be under performing. If it's not helping your business grow, then it's just standing still — or worse, holding you back.

Let's look at a few signs that your site might be functional, but not effective.

1. Your Website Isn't Generating Leads or Sales

Even if your site works technically, ask yourself:
Is it bringing in new business?

• Are you getting form submissions?
• Do visitors take action (call, book, buy)?
• Is there a clear next step for your customers?

If not, the issue might be your call-to-action placement, messaging, user experience — or the overall strategy behind your site. A refresh with intent can make a big difference.

2. You Haven't Updated It in Years

Web standards change fast. Even a site from 3–5 years ago can feel outdated in terms of design, accessibility, and performance.

If your content hasn't been touched in a while, it might:

• Show outdated pricing, services, or staff
• Lack mobile optimization
• Use slow or unsupported plugins
• Leave security holes open

Regular updates aren't just about visuals — they're about staying relevant and trustworthy.

3. It's Not Mobile-First

In 2025, mobile-first isn't optional — it's the expectation. If your site isn't built for mobile users first, it might load slowly, look awkward on phones, or drive visitors away before they even read your content.

Ask yourself:

• Is your mobile menu easy to use?
• Is the text readable without zooming?
• Are mobile load times under 3 seconds?

If not, it's time to re-evaluate your layout and user experience.

4. Your Site Isn't Showing Up on Google

You don't need to rank #1 for everything — but if your website barely shows up for your business name, location, or services, that's a problem.

Common SEO issues on "working" websites include:

• Missing page titles and meta descriptions
• Unoptimized images
• Broken internal links
• Thin content with no keywords

You don't need a full rebuild to improve SEO — but you do need a strategy.

5. Your Competitors Look Better

Be honest — when you compare your website to your competitors, how does it stack up?

If theirs feels more modern, easier to navigate, or more aligned with customer needs, chances are your potential clients notice that too.

Your website is often your first impression. If it feels old or hard to use, visitors will move on.

So… What Should You Do?

Be honest — when you compare your website to your competitors, how does it stack up?

If theirs feels more modern, easier to navigate, or more aligned with customer needs, chances are your potential clients notice that too.

Your website is often your first impression. If it feels old or hard to use, visitors will move on.

Not sure if your site is working for you?